ABOUT US
Founders Talk: Why We Started
"Follow The Tail"
We are two software management professionals who, beyond our careers, are passionate dog lovers. As pet parents, we grew increasingly concerned about the pet nutrition market, which was flooded with products containing unhealthy ingredients. Many of these were imported, often lacking transparency about their contents. We knew there had to be a better way.
Drawing inspiration from India’s rich heritage of natural wellness, we recognized the power of herbs in enhancing pet health. This realization inspired us to create a brand that was not only rooted in India but also committed to providing high-quality, healthy, and locally made alternatives.
Our Mission
Our mission is simple: to offer premium pet nutrition that prioritizes health and happiness using natural, locally sourced ingredients. We are dedicated to crafting affordable, high-quality products that pet parents can trust.
We didn’t just want to start another pet company—we wanted to make a real difference in the lives of pets, beginning right here at home. Our passion, commitment, and pursuit of excellence are the foundation of our brand.
Through innovation, hard work, and an unwavering commitment to quality, we have embarked on a journey to revolutionize pet nutrition and positively impact the lives of pets and their owners worldwide.
Meet the Visionaries
Sandesh D R
Our founders are passionate about pet health and nutrition. They started FollowTheTail with a mission to provide high-quality, natural, and healthy treats for your pets.
